What Do You Need?

The best ads don’t just sell—they stick. I’ll craft ideas that make people stop in their tracks and feel something real – emotion that lingers long after they’ve scrolled or walked past. Emotion that makes people fall head over heels for your brand (and yes, buy too).

Your brand is more than a logo and a name—it’s a story. I’ll help you uncover your unique voice, define your message, and create a personality that shines at every touchpoint.

Taglines, value proposition, tone of voice, mission, vision, values—I’ll create a verbal identity that sets you apart, and corporate identity assets to keep your entire organisation on the same winning page.

Sometimes it just needs another pair of eyes. I’ll take your copy and give it the punch it’s missing. From clarifying your ideas to eliminating errors and corporate jargon, I’ll make sure your message is crisp, clear, and captivating from the first word to the last. Looking to repurpose? I’ll rework it into new formats, to reach new audiences and boost your SEO, too.

Plonk some keywords in and job done? Not quite. They need to be in the right place, the right number of times, and they need to work. I’ll research top search terms, finesse your copy for search engines, and craft content people want to like, link, share – content that gets you found by the right people, and drives sales. With me, your site won’t just rank—it’ll resonate.

Whether it’s a tutorial, a demo, a speech, or an ad that doesn’t make people want skip, I know how to write copy that keeps people glued to the screen or stage. One that pulls at heart strings, purse strings; one that gets the reactions and actions you want. My degree in screenwriting definitely helps.

No more screaming into the void. No more “thought leadership” pieces teaching grandma how to suck eggs. No more “well duh.” In a sea of sameness, where AI churns out endless streams of bland, I’ll help your brand stand out with human-driven ideas, full of heart, wit and originality, that truly connect.

I combine insights, trends, and analytics to uncover those golden nuggets that your audience really want to hear. Whether it’s a knockout campaign or a full-blown content calendar, I’ll make sure you’re saying the right thing, at the right time, in the right way, across the right formats – and have an audience itching for more.

Your product or service deserves the spotlight. I’ll zero in on what makes it special, to create a brochure or explainer video that grips people from start to finish.

No clutter or filler—just clear, compelling copy jumps off the page/screen, and leaves them wanting more. Whether it’s about engaging leads, boosting sales, or showing off what you’re made of, I’ll help you put something irresistible in your customers’ hands.

When was the last time your LinkedIn profile got a glow-up? The job market is tougher than ever, and a standout profile is your golden ticket. I’ll craft and optimise a scroll-stopping one that gets you noticed, lands interviews, and turns aspirations into reality.

You’ve got about 3-5 seconds to hook a journalist. Anyone can write a press release but there’s a knack to writing one that turns heads. I’ve spent a long time working with PR agencies to perfect said knack.

Your website is your first impression—let’s make it unforgettable. I write copy that’s clear, engaging, and packed with personality. No clunky keywords, no lifeless text—just copy that boosts search rankings, captures your brand voice, and drives sales. Whether it’s a new site, a new page, a refresh; a killer headline, tagline, or a whole page, I’ll turn visitors into customers and keep them coming back.

Clickbait can jog on. I uncover fresh, unique angles that keep readers hooked from the first line. From shaping thought leadership pieces to translating interviews and data into captivating stories, I create content people can’t put down.

A MindTools blog I wrote was the second most-read of the year—I’ll uncover the right topics, find your voice, and create stories that drive traffic, tap into new audiences, build loyalty, and make your blog everyone’s favourite lunchtime read.

If you did an amazing job, get on the rooftops! If potential customers are on the fence, your case studies are make-or-break. They’re the proof people need to choose you. I’ll make sure yours are as impressive as the work behind them.

It’s more than a box; it’s a first impression. Those few sentences need to tell a story and make sure that product goes in the basket, not back on the shelf. I know how to infuse your personality and brand essence into that packaging, to leave a lasting impression.

When you’re short on word count, every word has to count. You need people to not only stop scrolling, but take action and remember you, long after they’ve closed the app.

I’ve written and managed social accounts for huge brands and small start-ups. I’ll help bring your unique personality to life and make your account a must-follow.

Big projects, big impact. I turn complex ideas into compelling narratives that inform, persuade, and inspire. No yawn-inducing blah—just deep research, sharp insights, and can’t-put-it-down content that delivers value from start to finish. Let’s create something worth their time.

Expertise in:

– Technology

– Learning & Development

– Retail

– Automotive

– Finance

– Cybersecurity

– Food & Beverage

– Healthcare

– Pharmaceutical

– Communications

– Charities

FAQs

What do you charge?

Every job is different. Most of them are quoted as flat fees, based on: length, subject matter, format, audience, deadline, complexity, etc, plus my experience and skillset. This covers research, meetings, knocked-it-out-of-the-park copy, plus two rounds of amends.

My costs aren’t eye-watering London ones. They’re firmly mid-range, reflecting my experience, and plenty of clients have told me how much value they get for their investment.

What sort of businesses do you work for?

Any of them. My specialism is writing great copy. I can write about anything: finance, healthcare, tech, food and beverage, leadership development, charity work, etc etc. Past clients include local businesses, global household brands, scrappy start-ups, busy agencies, and other freelancers. As long as you’re passionate about what you do, I’m in.

Can we work together in-person?

Absolutely. If you find in-person collaboration more invigorating and would rather I pop by the office, just say.

How soon can you start?

I usually have full books for the next couple of weeks and will work with you to agree a reasonable timescale for your project.

Saying that, if you need help fast, I always do my best to accommodate. I’m not one to clock out on the whistle at the end of the day if it’s going to ruin yours.